Question 1

What does Charlie Jenkins do?

Accepted Answer

Charlie Jenkins is a digital and transformation consultant based in Bristol, UK. He helps organisations create content strategies, migrate CMS platforms, assess digital maturity, review customer journeys, and implement AI-assisted content workflows. He has over 20 years of experience, primarily at the BBC.

Question 2

What is Charlie Jenkins's BBC experience?

Accepted Answer

Charlie Jenkins spent over 20 years working at the BBC, leading digital output for major programmes including Blue Planet, Springwatch, Frozen Planet, Chelsea Flower Show, and BBC Select. He served as Freelance Digital Lead for BBC and BBC Studios (2022–present), Digital Producer at Great State agency (2023), and Web Marketing Manager for BBC Select and BBC Podcasts (2021–2022).

Question 3

Where is Charlie Jenkins based?

Accepted Answer

Charlie Jenkins is based in Bristol, England, UK. He is available for remote work across the UK and beyond.

Question 4

What services does Charlie Jenkins offer?

Accepted Answer

Charlie Jenkins offers seven digital content services across four pillars. Strategic: Content Strategy and Auditing, Digital Maturity Assessment, Customer Journey Reviews. Delivery: CMS Migration and Implementation, Content Operations. Embedding AI: AI Readiness and Workflow Integration with data privacy built in from the start. Team Capability: Training and Embedded Support so change sticks after the consultant leaves.

Question 5

How can I hire Charlie Jenkins?

Accepted Answer

Charlie Jenkins is available for freelance projects and consultancy engagements. You can contact him via the contact form at https://charliejenkinsdigital.co.uk/contact. He typically responds within 48 hours.

Question 6

What results has Charlie Jenkins achieved?

Accepted Answer

Key results include: 200% month-on-month organic search growth for BBC Select; digital leadership of the BAFTA-winning Springwatch strand; content reaching 31 million peak views; leading the pan-BBC AI Unpacked, Scam Safe, and Wild About Nature digital hubs; and delivering the award-winning Royal Navy website redesign CMS migration in Sitecore.

Question 7

Is Charlie Jenkins available for freelance work?

Accepted Answer

Yes. Charlie Jenkins is available for freelance and contract engagements. He works with broadcasters, public sector bodies, conservation organisations, and brands on a project or retained basis. He is based in Bristol but works remotely across the UK. Contact him via https://charliejenkinsdigital.co.uk/contact.

Question 8

What makes Charlie Jenkins different from other digital content consultants?

Accepted Answer

Charlie Jenkins brings 20+ years inside large-scale editorial organisations where content governance, audience insight and operational complexity had to work together. He understands both sides of the editorial and technical divide, working at the point where ambition and delivery meet. That experience — spanning CMS migrations, information architecture, AI workflow design, SEO and digital maturity work — is now available independently to organisations who want that depth of knowledge without a full-time hire.

Question 9

What is Charlie Jenkins's approach to AI in content?

Accepted Answer

Charlie Jenkins advocates a strict human-in-the-loop framework for AI-assisted content operations. He helps teams identify where AI tools can speed up workflows — such as metadata generation, content repurposing, and briefing — while maintaining editorial integrity and brand accuracy. He has delivered AI content operations training for BBC teams.